Why Fractional?
There comes a point in every young company’s growth when experienced product leadership becomes critical. But not every company is ready for — or can afford — a full-time senior-level product person.
That’s where a Fractional Product Leader comes in.
A fractional leader brings the skills, experience, and strategic thinking of a full-time product manager but on a part-time, flexible basis. It’s a way to access years of expertise without the commitment and cost of a full-time hire. As a Fractional Product Leader, I provide the same strategic thinking and hands-on involvement that you’d expect from a seasoned product manager, but tailored to fit your organization’s current needs.
What are the benefits?
Cost-Effective Leadership — One of the biggest advantages of working with a Fractional Product Leader is that you get high-level expertise without the overhead. Rather than hiring a full-time product leader with a hefty salary, benefits, and long-term commitment, you only pay for the time and services you need. This makes it a perfect option for start-ups and growth-stage companies that are scaling or exploring new markets.
Scalable Expertise — Whether you need help a few days a month or on a more regular basis, the fractional model is flexible. I can step in to address immediate needs — like researching a new product direction, plotting a strategic roadmap, or validating a proposed design — and then scale back as your internal team grows or transitions into their next phase.
Fresh Perspective — As an external leader, I bring a fresh set of eyes and experience with a variety of industries and business models. Having worked with a range of start-ups and innovation teams, I’ve seen firsthand what works and what doesn’t, which allows me to offer new insights and solutions. I come without internal biases and help you navigate roadblocks that may be hard to spot from within your team.
How does a fractional engagement work?
Engagements are tailored to the specific needs of your company. Typically, I begin by getting to know your team, your product, and the challenges you’re facing. From there, we work together to outline the specific goals of the engagement — whether that’s refining your product strategy, conducting market research, building a roadmap, or managing a product launch.
After we set the priorities, I embed myself with your team to provide hands-on leadership, collaborating cross-functionally to drive progress and meet milestones. Since my approach is flexible, I can scale my involvement up or down based on your evolving needs, giving you the strategic advantage of high-level product expertise at a fraction of the cost.
Let’s talk about you I can help…
If fractional sounds like the right solution for you, please get in touch. I’d love to learn about your product and the challenges you face, and see how I can help.